Articles — three purpose RSS



My Top·Down Approach to Getting in The Wall Street Journal, The New York Times & More

Ten years ago before I started my first company, CitiKitty, I made a hit list of press outlets I wanted my business and product to be mentioned in. The list included The Wall Street Journal, The New York Times, Good Morning America and Live with Regis & Kelly.   I desired to have these mentions because while growing up I always viewed businesses that were mentioned by them as successful. I kept this list in a notebook for years and checked them off after I achieved them.  GOOD MORNING AMERICA My goal started to become reality during my first weeks of business in 2005 when CitiKitty was feature on Good Morning America during a July 4th segment in which products that provided you 'freedom' were featured. CitiKitty was...

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DARE TO DREAM - #TOPDOWNTUESDAY

It's #topdowntuesday and I can't stop thinking about how important it is that we all "dare to dream." One year ago I couldn't let go of the nagging feeling that little me could create a better planning tool than what was on the market. I knew not only me, but other entrepreneurs, people & friends in my life were in need of a planner visually organized in such a purposeful way that its simple format painlessly could help you be more focused and successful.  I had to debate, after already having three businesses, was it wise for me to add another business and brand into the mix? As the weeks passed the idea of creating Top·Down burned brighter and brighter in me. I knew...

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4 Tips to Make Your Morning Easier (and make that bus!)

  Let’s be real parents. Getting the kids out the door during the school year can be chaotic. At some point we all fall into a routine of raising our voices and frantically rushing. It’s time to tame the madness. Use our four time-tested tips to keep morning mayhem to a minimum. TIP 1 - Prep the Day Beforehand When your child gets home from school have them prepare for the following day right away. Provide your child a simple list of three things they need to do such as pack their lunch, prep their school bag, pick out the next day’s outfit, etc. before allowing them to swing into their evening routine or veg out. Having your child to...

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All in the Family

I began my entrepreneurial journey over a decade ago as a newlywed living in New York City's Upper West Side. Just weeks after launching my first business CitiKitty in 2005 I learned my husband and I were expecting our first child.      The vision I had of me, a strong young female entrepreneur, hitting the streets and growing my business were quickly replaced with morning sickness, doctors appointments and frequent trips to the restroom. And just as I was wrapping my head around motherhood and ready to spend my last weeks prepping for my sons birth he flew (out of my womb) into our lives over 7 weeks early.  Before Mitchell was even home from the hospital and had topped 5 pounds...

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