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My Top·Down Approach to Getting in The Wall Street Journal, The New York Times & More

Ten years ago before I started my first company, CitiKitty, I made a hit list of press outlets I wanted my business and product to be mentioned in. The list included The Wall Street Journal, The New York Times, Good Morning America and Live with Regis & Kelly.   I desired to have these mentions because while growing up I always viewed businesses that were mentioned by them as successful. I kept this list in a notebook for years and checked them off after I achieved them.  GOOD MORNING AMERICA My goal started to become reality during my first weeks of business in 2005 when CitiKitty was feature on Good Morning America during a July 4th segment in which products that provided you 'freedom' were featured. CitiKitty was...

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It's #topdowntuesday and I can't stop thinking about how important it is that we all "dare to dream." One year ago I couldn't let go of the nagging feeling that little me could create a better planning tool than what was on the market. I knew not only me, but other entrepreneurs, people & friends in my life were in need of a planner visually organized in such a purposeful way that its simple format painlessly could help you be more focused and successful.  I had to debate, after already having three businesses, was it wise for me to add another business and brand into the mix? As the weeks passed the idea of creating Top·Down burned brighter and brighter in me. I knew...

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